InfoTrends Study Identifies Printing Industry Opportunities and Threats
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The study highlights a clear transition in the market, as digital continues to cannibalize offset print volumes. Approximately 70 percent or more of both in-plants and print-for-pay establishments agree that print is migrating increasingly to full color, and that run lengths are getting shorter. The key issue is that notable percentages of both groups are not seeing revenue growth. This is a critical factor driving significant market consolidation and the need to invest in new capabilities.
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