InfoTrends Announces Study on Wide-Format Printing’s Role in the Communications Mix

WEYMOUTH, MA—Nov. 6, 2012—Signage is an integral part of the marketing mix, and it represents an opportunity for print service providers to make an impression. However, entering the market or growing an existing business starts with understanding key trends driving buyer markets.

InfoTrends’ new multi-client study—entitled “Wide-Format Printing: A Critical Element in the Communications Mix”—will uncover who buys wide format graphics, what they buy, and why.