Infocus Marketing Acquires Continental Services
Since 1990, Infocus Marketing has dramatically increased the revenue of over 150 national trade associations and professional organizations by marketing and renting their membership and conference attendee lists to approved industry suppliers and direct marketing mailers and emailers.
“This acquisition,” continues Farkas, “expands and strengthens the marketing services Infocus now offers to customers and clients. Not only will we continue to provide profitable list management and responsive brokerage services, our fully integrated company creates the tangible benefit of convenience, time and cost savings to national trade associations and business organizations through an expanded staff of customer service, sales, marketing and print production professionals, and a comprehensive portfolio of direct marketing solutions ranging from design, copywriting, mailing, digital printing, email, list-data and fulfillment services.”