HarperCollins Launches Backlist On-Demand Book Printing Program
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“Even as digital book sales grow, bookstores continue to be an important place for customers to shop for physical books. The goal of this initiative is to give the local bookseller the capability to provide customers with a greater selection of HarperCollins titles in a physical environment,” said Brian Murray, president and CEO of HarperCollins. “For authors this is a win; titles will be more broadly available, which increases sales with full print royalties. Depending on the size of the store, 25-80 percent of our backlist titles are not stocked due to physical space limitations. DPR technology means the books will be there for the consumer at small and large bookshops.”
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