Graph Expo--Digital Paths Are Open
Bill Lavelle, director of industry relations at Impresse.com, looks to a world of integration as Graph Expo centers around the controversy and the enthusiasm behind the dotcom market, and the reality of a B2B world for printers.
"Integration—it's not a tall word, it's wide. This word has meant different things to different people over time. Politicians use the word to promote or condemn coalition. Technicians use the term to describe technical environments merging multiple systems into one. Now, business people clamor for integration. It describes the supply chain's evolution and corporate objectives to act as one," Lavelle contends. "As print adapts new tools for conducting business, newly created methods, models and morals will reveal the micro-thin line separating vision from delusion; genius from lunacy."