Going Green Brings In More ‘Greenbacks’ —Michelson
From a business standpoint, Pictorial’s environmental efforts are also providing it with a strong selling proposition. With a dwindling annual report printing business, for example, the company has captured several contracts to print sustainability reports for various large corporations, including Johnson & Johnson. Global companies are increasingly under pressure to be environmentally conscious and they expect print providers, such as Pictorial, to show the same environmental commitment. U.S. printers that are socially responsible also gain a distinct marketing advantage over their Chinese counterparts, where pollution and damage to the ecosystem are rampant.
We need to do more from a standpoint of education, supplier/printer partnerships and clearer, unified standards. But the benefits of being green are good as gold.
Mark T. Michelson