GMC Software Technology to Highlight Multi-Channel Communications at GRAPH EXPO 2010
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According to the Direct Marketing Association’s (DMA) Statistical Fact Book, 2010, online search, email, online video, social media and mobile marketing grew respectively from 4 to 28 percent in 2010, while magazine, yellow pages, newspapers, online display and broadcast declined. The fact book also pointed out that while marketers still invest significantly in traditional marketing mediums, direct mail for example at 15 percent of their overall marketing budget, they are also making modest investments in online and mobile marketing in 2010.
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