GMC Previews Integrated Marketing System

APPENZELL, SWITZERLAND—May 13, 2008—GMC Software Technology, the standard in personalized communication, will preview two components of its Integrated Marketing System at Drupa 2008 in stand 08B/C23. GMC PortalBuilder and GMC Open Document Publisher (ODP) software can help customers build effective, efficient personalized marketing communications programs, from data handling through design to final production and delivery. PortalBuilder creates complete web-based marketing centers and web-enabled automation for integrated, multi-channel personalized campaigns. Open Document Publisher is a solution for managing all customer communications. It enables an automated process to collect, sort, merge and dispatch variable data documents according to customized business rules.

The GMC Integrated Marketing System expands the functionality of the award-winning PrintNet™ software platform to help customers build efficient workflow and documents and capitalize on variable data based marketing campaigns. “GMC recognizes the essential link between variable document production workflow and targeted marketing strategies. With the Integrated Marketing System, we help customers connect these aspects of their business for seamless execution,” said Dr. René Müller, CEO of GMC Software Technology “Portal Builder and Open Document Publisher give customers solid foundations for creating their communications infrastructure.”

While many companies have online ordering for static printed materials, the adoption of time-saving, web-enabled workflow automation for variable data documents has been stymied by development and deployment challenges. GMC PortalBuilder software simplifies the process and opens the door for marketing firms, service providers and other businesses to implement timesaving, web-enabled automation for variable data documents and integrated personalized multi-channel campaigns. Marketers gain more flexibility and faster results by having easier access to all the variable components they need.

From its sophisticated storefront core, GMC PortalBuilder creates a fast, easy gateway for personalized marketing communications, so users can expand services and productivity. A desktop wizard accelerates implementation and document development, and no coding is required. Existing marketing assets can be used to build a user-centric web front end. An administrative back-end manages production, ordering, scheduling, and multi-channel distribution. The modular, standards-based storefront core can link to third-party accounting systems, delivery tracking, and on-line payment processors to further integrate the production workflow into the business.