Gartner Survey Shows Growing Digital and Printed Text Parity
Yet, there is no single paradigm for screen reading, because reading a short piece of text on a mobile phone screen is a different proposition from the reading experience with an e-Reader.
“Consumers’ reading habits are shaped and reinforced by the types of reading they do and don't do. Technology and service providers' product road maps, therefore, need to address changes in consumption patterns as well as the ergonomic and cognitive factors associated with the changes in reading habits,” Ingelbrecht said. “This means improving media tablets and screen readers to become more competitive with paper in terms of weight, form factor, screen resolution, waterproofing, ruggedness, easy highlighting and note taking. This will enable consumers to take and use their devices at the beach, in the bath or out into the sun where they take their paper books, newspapers and magazines.”