USPS Proceeding with Mail Processing Consolidations
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“Mobile technologies continue to be one of the fastest-growing marketing sectors,” said Gary Reblin, vice president, domestic products. “During the holidays, mobile purchases were up from 5.5 percent of e-commerce sales in 2010 to 11 percent in 2011.
"The integration of direct mail with mobile technologies will not only improve the long-term value of direct mail but also increase returns for merchants,“ added Reblin.
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