FTC Endorses ‘Do Not Track’ Mechanism for Online Privacy
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The report also recommends other measures to improve the transparency of information practices, including consideration of standardized notices that allow the public to compare information practices of competing companies. The report recommends allowing consumers “reasonable access” to the data that companies maintain about them, particularly for non-consumer facing entities such as data brokers. Finally, FTC staff proposes that stakeholders undertake a broad effort to educate consumers about commercial data practices and the choices available to them.
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