FASTechnology Group Redefines Custom Packaging
With the spread of digital media and technology, Hattrup now sees the opportunity for consumer packaged goods (CPG) companies to connect on a direct and personal basis with consumers through RRPP technology. He points to the example of school sports in Texas, where he resides.
“What creates more passion in many parts of the country than high-school football?” Hattrup asks. “With variable digital printing and smart systems integration, there’s a new way for CPG companies to produce custom packaging that connects with high-school football fans all the way down to neighborhood store level. It could be a regional snack food company, a brewery or a dairy foods producer; but it all comes down to catching the eye and the heart of the shopper to spur purchase. And best of all, it can be done in a continuous process that completely eliminates changeover times on the production line.”