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Don't get me wrong. A national trade show in a given country—like the annual Graph Expo and Converting Expo in Chicago—still holds appeal. And, partly because this is a Drupa year, Graph Expo in October should be highly attended, since this will be the first opportunity most U.S. printers will have to see products that debut at Drupa. Americans, even those from both coasts, are more likely to attend a centrally located, domestic event like Graph Expo. In general, they're less prone to fly overseas unless, of course, their favorite supplier is footing the bill to send them to the show. As a result of 9/11 and subsequent terrorist attacks, Americans, especially, are also concerned about their safety when traveling abroad.
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