drupacube 2012 to Focus on Print Buyers and Communication Sector
“This configuration also means that communicative interaction among visitors and exhibitors and between the exhibitors themselves can be initiated much more effectively. With this we implement digi:media’s basic concept—all target groups involved in their workflow should be brought together—also into drupa. Therefore it is only logical that the drupacube will be presented by digi:media, our successful trade fair premiere in April 2011,” added Mataré.
As in all the 19 trade fair halls, the focus of the drupacube will be on the printed product—with one major difference: Everything seen in hall 7 A refers to the use of printed products for communication, driven by marketing. This change in paradigms offers one unbeatable advantage: the respective heads of marketing or publishing houses, manufacturing experts, contact persons and creative arts directors can get comprehensive information regarding print products on combined markets. This helps to bring very diverse target groups closer to drupa—and therefore closer to printed products.
The diversity of needs of this target group will be matched by the variety of the drupacube offers. Conferences held every morning will cover a different theme daily, including a ”Magazine Day,” “Book Day” and “Dialogue Marketing Day” as well as a “Packaging Day” and a “Corporate Communication Day.” The program of activities aimed at specific target groups will be enhanced by current topics such as “Green Printing,” “Functional Printing,” and “Social Media.” In the evening, the drupacube will be the venue for exhibitor parties.
“Our intention is to be with the people and the problems they face every day,” emphasized Mataré.