drupa Attendance Plummets, Buying Activity Strong
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Despite the attendance drop, show organizers felt orders placement was brisk. Nearly 50 percent of all visitors place specific orders, most of which are signed at the trade fair itself. Messe Düsseldorf noted that the proportion of top managers amongst visitors has grown significantly since 2008 (50.8 percent in 2012 compared with 44.4 percent in 2008).
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