drupa 2012 was Bobst’s Most Successful Trade Fair Ever
Bobst’s attractive exhibition stand and dynamic new branding also contributed to its success at drupa 2012. The company unveiled its new logo, replacing the group’s previous brand names, under the slogan ’Bobst One Group, One Brand’.
This year’s drupa exhibition also gave Bobst an opportunity to demonstrate to customers the full benefits of its far-reaching transformation program. Bobst customers around the world are now reaping the benefits of the slimmed down organization, reduced response times in Sales and Service, the effectiveness of the new Services business unit and the technological synergies of the new platform strategy, allowing Bobst to select the best technologies as platforms for the development of new machines, solutions and services.