Jürgen Rautert — The View from ‘Hei’ Above
Heidelberg is supporting those efforts by integrating digital printing devices into the Prinect workflow philosophy. Certainly we see growth potential in the field of digital printing in the future and we are evaluating all options for Heidelberg to support our customers in implementing viable business models.
PI: Does Heidelberg envision getting back into the digital market in some way, e.g., as a reseller of OEM or original branded services?
Rautert: It is not an option for Heidelberg to develop and manufacture a digital printing machine. The market is covered by a variety of producers already and different printing technologies battle to win through the digital market. However, as I said earlier, Heidelberg will consider all options, and expanding the Heidelberg offering as an OEM partner in single countries is an interesting thought, but obviously nobody would talk about issues like this before they are implemented. Thanks for understanding. PI