Don’t Let Graph Expo Opportunity Pass By —Michelson

Even if expanding from lithography into digital printing, creating Web-based customer interfaces, diversifying into non-print services and the like aren’t on the near-term horizon for your shop, the benefits alone from learning more about these value-added offerings will help crystallize your business planning for if and when the time might be right.

With industry suppliers still reeling from the huge R&D, setup and booth costs that come every four years from participating in Drupa—coupled with skyrocketing raw material costs, currency fluctuations and a stagnant economy—if there was ever a time in recent memory where vendors needed printers to support their efforts by showing up, it is now.

Mark T. Michelson