Disney Publishing Worldwide Expands U.S. Magazine Publishing Business
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Cars magazine, a subscription-based monthly, will launch this fall and will feature favorite characters including Lightning McQueen and Mater, as well as new characters from the upcoming “Cars 2” feature film.
“We saw with last year’s publication of our Toy Story 3 and Phineas and Ferb special interest publications that there is certainly a demand in the market for high quality kids’ magazines,” said Aparna Pande, vice president and general manager, U.S. Magazines, DPW. “It’s a natural extension of our existing business—we have the content along with the consumer marketing and distribution expertise, and it allows Disney Publishing to continue delivering great publications that get kids reading wherever and whenever they want.”
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