DirectSmile Debuts Latest Online Marketing Solution, Cross Media 4.0, at GRAPH EXPO
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“Statistics show that digital marketeers have on average only two seconds to catch the attention of at least 50% of their target audience. For this reason alone, it is essential to get the right mix of creative design, messaging and fulfilment, “comments Franziska Müller, Marketing Director at DirectSmile. “A personalised web page is always an added stimulus for recipients to investigate further, especially if you add Direct Smile’s unique image personalisation. Using the latest capabilities of Cross Media 4.0, personalised campaigns can be created, with images, headlines and body copy all individualised to the recipient directly through links to the database.”
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