DirectMail.com Building Custom Marketing Portal for Merry Maids
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Stefan Figley, Vice President of Marketing, Merry Maids, says, “We needed an accessible tool that would give our franchise owners the ability to do targeted direct mail at an affordable price, but would minimize corporate involvement in the process. DirectMail.com’s portal provides a catalog of corporate-approved materials, yet offers franchisees the flexibility to select their own headlines and bullet points and craft individualized offers. Then, aided by the geographic and demographic selection criteria GeoSelector offers for list-building purposes, franchise owners can fine-tune direct mail offers to specific markets in unprecedented ways.”
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