SourceLink Names Don McKenzie President and CEO
McKenzie is serving his second term as vice chairman of the DMA, the leading global trade association of businesses and nonprofit multichannel marketers with approximately 2,600 member companies worldwide.
His industry experience and client-centric philosophy positions SourceLink to further expand its core marketing service capabilities. “Clients today are demanding more effective and efficient marketing methodologies and SourceLink's comprehensive multichannel solutions, web-based technology, digital print and personalization capabilities are a direct response to those needs,” adds McKenzie.
About SourceLink
SourceLink creates results-driven communication solutions. Combining strengths in marketing analytics, data intelligence, technology and production expertise, SourceLink crafts and executes data-driven direct marketing and transactional document outsourcing solutions. SourceLink's analytic and communication solutions improve marketing ROI through greater relevance and increased response. On the production side, SourceLink solutions reduce costs through more efficient operations and postal optimization. Headquartered in Chicago, SourceLink operates in five U.S. locations. For more information, visit www.sourcelink.com.
Source: Company press release.