Direct Mail Key to Nonprofit Donor Retention Research Finds

The data presented in the report comes from the most recent transactional data available for the 28 organizations participating in Target Analytics’ donorCentrics online benchmarking service in 2010. The organizations that participate in these online benchmarking groups are prominent national nonprofits covering a range of sectors, including animal welfare, the environment, health, human services, international relief, and societal benefit.