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In making the price decision, liquidity (speed of payment) takes precedence over any metaphor of profitability. I'm not advocating disregard of job contribution or earnings or "profitability." Just recognize the frailty of underlying assumptions and resist being dogmatic about those opinions.
Metaphors are short-cuts for thinking and wisdom. You may say your neighbor is a bear or that particular press model is a dog, but neither is fact. It's just shorthand to call up a list of characteristics. The estimator may say that a prospective job should yield a 24 percent contribution on value-added, but that isn't a fact; it's metaphorical. But if the controller says that account pays in 90 days, take that as fact!
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