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Am I saying we can come up with statistical drivers for these items? I think so. We can...if we're willing to concentrate on the problem and recognize that we want relevance over precise accuracy to support our tactical and strategic decisions.
Why should we make the effort? Because electronic media, particularly the Internet and intranet, as well as the coming bandwidth explosion (marrying newspapers, catalogs, magazines, color printers, digital cameras, etc.) will radically tilt the level of our print playing field.
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