Customers Gain Market Opportunities by Investing in Heidelberg Equipment
Fisher Printing in Bridgeview, IL, has taken delivery of a POLAR 78 X high-speed, programmable paper cutter to serve the needs of its growing digital printing business. According to company president Brian Fischer, the company originally bought a competitive machine but became increasingly frustrated with its lack of reliability. Fisher cuts a variety of products using the new POLAR machine, including postcards, shelf-talker cards, in-store signage and related items. After its experience with the competitive cutter, Fischer appreciates the POLAR advantages, including speed, reliability, and resale value. “Given its reputation for quality and reliability, it was worth it to go with Heidelberg,” he said.
Third-generation, family owned Fisher Printing operates manufacturing facilities in both the Midwest (Bridgeview) and on the West Coast (Orange, Calif.) and is engaged primarily in the production of free-standing newspaper inserts (FSIs). The company’s 300+ employees serve a regional client base and several national accounts.