A few observations from other session presenters included:
• Nick Brien, CEO of McCann Worldgroup, said companies that control the content will enjoy the lion share of the revenue.
• Denise Warren, senior VP and chief advertising officer for the New York Times Media Group, related how her 159-year-old institution is integrating online and printed content. Warren admitted difficulty in dismantling the silos of print and online, and in meshing the differences that exist between journalism and technology.
"But, the old guard can become the vanguard," she pronounced.
• Gideon Litchfield, deputy digital editor at The Economist, described the iPad as a "lean-back," leisure device that's being used for reading more on the weekends.
He noted that The Economist is trying to reproduce that lean-back experience for its e-tablet readers—like reading a book vs. an interactive magazine. PI