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“If you say that you’re a printer, then you smell like a printer,” Schnoll quipped during the panel discussion.
Surprisingly, a panel composed of creatives Brenda Barozzi, Foote Cone & Belding; Harvey Hirsch, Media Consultants; and Bruce Kielar, Roberts Communications, questioned the importance of removing the word printing from your company’s name. “We consider our printers as partners,” Barozzi noted. “I don’t think anybody should be afraid of using that word.”
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- Xerox Corp.
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