Concord Litho: Sweet Smell Of Success
"Small Printer" Feel
Going forward, Tom Cook notes that the company will be ushering in new lettershop and mailing capabilities. It all comes back to Concord Litho's desire to increase response rates and simplify its workflow, in the same vein as the addition of bindery services. The fundraising division will continue to be a big part of the printer's future, and the on-site strategist lets Concord take a more consultative tact with its client base.
The company takes great pride in its small-printer accessibility/large printer capability. "We focus on doing everything we can to offer our customers the best possible experience," Tom Cook concludes. "It sounds cliché, but I think we truly live by that standard." PI