CMO Survey Finds Marketers More Optimistic About Revenue Prospects
Marketers also reported a slowdown in planned hiring, from a 12% increase in hiring in February to four percent in August. The communications/media and healthcare/pharmaceutical sectors reported planned hiring growth of eight percent, the most significant increases across all sectors.
Detailed results, including tabular summaries of results and results by firm and industry characteristics, are available at www.cmosurvey.org.
About the CMO Survey:
The CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence and improve the value of marketing in firms and in society. Founded in August 2008, the survey is administered twice each year, with questions repeated over time to discern trends. The next survey will be in February 2011.