CMO Survey Finds Marketers Plan to Significantly Increase Their Social Media Spend
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“These findings dispel the notion that social media is just a fad,” said Christine Moorman, the T. Austin Finch Senior Professor of Business Administration at Duke’s Fuqua School of Business and the director of The CMO Survey.
“Social media is fast becoming an important strategic weapon in company arsenals and has proven to be a valuable tool in acquiring and engaging customers. Effective use of social media is no longer an option for companies—it is a requirement. Going forward, companies which most effectively deploy social media will be best positioned to serve their client bases, particularly as digitally-savvy customers assume a greater percentage of buying power.”
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