Put a business profile up on LinkedIn and keep it current. Make sure you get messages out once a week at a minimum. If you have just read something interesting, tweet it out! It only takes a few minutes and it keeps you in the forefront.
But, most importantly, once you have educated yourself and begun to get some ideas about how social media can benefit your business, and how you might be able to leverage your newly gained expertise into new customer business, get your team together, put a plan in writing, engage the necessary resources—partners, new hires, technology—and get to work. Keep in mind that this is a fast-paced environment. You will not be upgrading every five to 10 years like you did with presses. So, you must also keep an open mind, stay in tune with what is happening in the social media space, and be willing and able to adjust your strategy at the drop of a hat. PI