And the Award Goes to. . .—Sherburne
The construction of the game in and of itself is impressive, but the process for deploying it is where the power lies. The process starts with a letter to the customer, is followed up by sending the game to them—minus the board. When the salesperson calls on them in person, he or she then brings the board to complete the process.
While Revolution’s President and CEO Bob Bass indicates that the company has rolled this out on a limited basis so far, the results have been terrific. Bass indicates that the concept and the implementation elements came from a brainstorming session he held with his team. This is obviously a complicated and somewhat expensive piece to produce, but if it results in the acquisition of even one large customer, it is well worth the effort.
Second place was secured by Vertis Communications with its Sushi self-promo piece. It was packaged in a large red box reminiscent of Chinese or Japanese take-out, packed with red tissue, and containing several items, some printed and some not (i.e., chopsticks), with a Sushi theme and tying the messaging back to Vertis’ capabilities.
The imaging was beautiful, and considering that we were undertaking the judging from 5 p.m. to 7 p.m., I was ready to run out and find the first available Japanese restaurant, and oh, by the way, perhaps send the business for my next direct mail campaign to Vertis.
Third place went to DME of Daytona Beach, FL, for its Me-Marketing 365 calendar. This was a highly personalized and attractive calendar that served two purposes. First, it puts the calendar—and DME’s name—in front of the customer for the entire year. And, secondly, it is a visual demonstration of the type of highly customized piece DME could, in turn, produce for the client to send to its customers. In fact, it was also entered in the VDP Acquisition and Retention categories.