The Coming Chaos Scenario —Sherburne
Perhaps the sky is falling…In writing this article, I am not trying to be the Chicken that whips the industry into a frenzy of mass hysteria. But, if we do nothing, we are likely to fall victim to the Fox in the Chicken Little fable who devours just about everyone, depending on which version you read.
Our "Fox" is alternative media and, with a little courage and a lot of work, we can outsmart him by inviting him into the fold. Start by reading "The Chaos Scenario." Use Garfield's thoughts and research as a jumping off point for your own business strategies.
Eat the dog food. Join the discussion with Garfield's "30 Days of Chaos" in October, a free national event dedicated to preparing for media and marketing's digital future (www.TheChaosScenario.net).
But, most importantly, do something. One of my favorite quotes from comedian Will Rogers says it best: "Even if you are on the right track, you'll get run over if you just sit there."PI
About the Author
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. She has written six books, including "Digital Paths to Profit," published by NAPL; and, most recently, "No-Nonsense Innovation: Practical Strategies for Success," written with Bill Lowe, the father of the IBM PC. She can be contacted at Cary@SherburneAssociates.com.