Beeline and Blue of Des Moines, IA, Creates a Niche in Wide-Format Wrapping

While Strooh admits that vehicle wraps have become a highly commoditized niche, there is still demand for specialized wraps that call for a high degree of craft and competence, which side jobbers simply cannot deliver. "A lot of wraps peel and start to look tatty because (the installers) don't use premium materials," he says.