Brookstone Debuts QR Codes to Empower the Informed Shopper
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
“Brookstone customers seek information so they can make informed purchase decisions,” said CEO Ron Boire. “Using technology such as QR codes in-store complements our knowledgeable staff and creates an online information experience in-store.
“The potential applications for QR code technology have yet to be realized by marketers and advertisers beyond promotional offers,” Boire continued. “QR codes provide the opportunity to empower the informed shopper with quick access to information in the form of third-party reviews, product demos and more.”
0 Comments
View Comments
Related Content
Comments