Boston Globe to Launch Separate Paid Subscription Website
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As part of its digital strategy, The Boston Globe will also develop a full range of Globe-branded digital products that will allow access to Globe content wherever, whenever and however readers wish.
"Our research shows that Boston.com currently attracts several different types of users. Some are readers whose main interest is breaking news and things to do, while others want access to the entirety of The Boston Globe," said Christopher Mayer, publisher of The Boston Globe, and president, New England Media Group. "These two distinct sites will allow us to serve both types of readers with maximum effectiveness, while continuing to provide advertisers the large engaged audience they have come to expect from Boston.com."
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