Boone Acquires Tidewater
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"Now those customers can get all of the components from one source," says Larry McCormick, Tidewater's vice president of sales. "The sales efforts will yield results for both companies."
Boone started Direct Marketing Associates Inc. in 1978 and grew the company to about 500 employees. After Harte-Hanks purchased Direct Marketing Associates, Boone stayed on as president for one year.
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- People:
- Ken Boone
- Larry McCormick
- Places:
- Baltimore
- Centerville
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