Walsworth Competition Nets Party for TX High School
KANSAS CITY, MO—The grand prize winners of Walsworth’s Big Event promotion, the yearbook staff at Americas High School in El Paso, TX, hosted a memorable yearbook distribution signing party that gave students an opportunity to sign each other’s yearbooks.
Using the $1,500 prize money they received from Walsworth, the school's yearbook staff set up a photo booth, served food and drinks, hired a student DJ, raffled off an iPod Nano and inserted six Golden Ticket prizes in student yearbooks. Students who found a Golden Ticket in their yearbook won a prize valued at $25.
“It took me by complete surprise when Candis told me that we had won,” Cristina Flores-Barela, the yearbook adviser, said of being notified by her Walsworth yearbook sales representative, Candis Brinegar.
The Big Event promotion, which ran from September through March, was designed to encourage schools to hold a yearbook signing party at the end of the year and make it one of the most anticipated events at their school. Walsworth gave away prize packs each month to four schools—a total of 28 schools—that entered into a drawing by filling out a short questionnaire at the company’s Big Event Website. The prize pack kit included marketing materials to help the school generate excitement for their signing party, including t-shirts, posters, buttons, tickets, backstage passes and lanyards.