Bellak Color -- Making Magic In Miami
From a production perspective, lack of space is one of the few obstacles that Bellak Color has encountered. Its 60 employees operate within a 30,000-square-foot facility, so it pays to be economical with space allotment. For example, Manny Fernandez Sr. is a big fan of his new MBO Super-KTZ K-800 combination folder, equipped with an in-line Palamides bundler, because of its small footprint and high productivity.
“In our building, space is very important to us,” Fernandez notes. “We also want equipment that is productive and well-built. We can fold 16-page signatures at speeds of 12,000 sheets an hour with only one operator. This folder is unbelievable. It just runs and runs without stopping. It is probably one of the smartest investments I’ve ever made in all my years of business.”
Bellak Color also operates three other MBO folders, a pair of Perfections, one of which is automated with the Navigator touchscreen control system. The company also recently added a 10-pocket Muller Martini Pantera perfect binder to its finishing stable.
In addition to establishing the FoilMania brand, Bellak Color is exploring breaking into the world of direct marketing, especially since the company has printing and mailing capabilities under one roof. “The direct marketing industry lacks a printing method in which they can really attract someone’s attention, and I think that’s something we can offer,” Soublette says.
While the printer continues to work on marketing its capabilities, the short-term goals are to sell the new press capacity and make it through a difficult economy that has already claimed about a half-dozen printers in South Florida. And, while relationships are key in any economic climate—but particularly critical in a poor one—Soublette feels the work Bellak Color produces stands on its own.
“Due to the equipment we have, people come to us out of loyalty, but also because they can get the best price for a great product,” he says. “Moving forward in 2009, our goal is to operate the most technologically advanced equipment possible, so that we can differentiate ourselves and stay ahead of the pack.” PI