Ballantine Publishes Green Direct Mail Marketing White Paper
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Additionally, green direct mail not only demonstrates a business’ commitment to the environment, it can also help to save money in certain cases.
“The Four R’s of Green Direct Mail” provides specific tactics that can be easily employed. For example, reducing materials used is one of the easiest ways to get started and includes actions such as linking to online content; using press-efficient formats; fine-tuning targeted mailing lists; and more.
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