Atria Publishes ‘Smart Book’ Tagged with an RFID Chip
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The first NFC-enabled smart book will be “The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy” (Atria Books; Nov. 1, 2011; ISBN: 9781451671865; $24.00), a groundbreaking book that shows how mobile technology is changing shopping habits, anticipates the near future of m-commerce, and helps retailers understand what they can do to leverage this technology to grow their customer base.
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