AppForumDirect Conference for Direct Marketing Innovators Being Launched
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“Marketers who embrace cross-media will be the winners. Those who do not will be left behind,” says Dave Erlandson, Caslon GM. “AppForumDirect will give them the actionable how-to’s they need to change the game:
• How to effectively integrate direct mail with other media to drive increased response.
• How to use cross-media strategy for lead generation, direct sales and retention—B2B or B2C.
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