Toshiba to PIA's Makin: No-Print Day Axed
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Makin received an assurance from Bill Melo, TABS’ senior vice president of marketing, services and solutions, that the company had agreed to abort National No-Print Day.
"Mr. Melo was quite concerned with how the campaign had been received by the commercial printing industry and stressed it was never the intent of his company to disenfranchise or insult our industry," Makin wrote. "He explained that the campaign was always directed at the office marketplace where he opined there was needless waste.
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