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Erik Cagle
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But until recently, printing on coated and supercalendered stocks was something left to heatset web printers. It was a capabilities chip Edwards longed to boast and, with many customers gravitating toward using more coated stocks, it was becoming a necessity.
"We noticed that some of our customers were moving up to a heatset product, or combining heatset with our coldset work," Edwards notes. "Clients would combine a coated cover with their uncoated text, and then increasingly more and more pages turned to coated stocks. We asked ourselves if we wanted to invest in such a way to retain them, and that was one of our driving forces."
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Erik Cagle
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