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In 2012, 4.7 million affluents downloaded a magazine app, more than doubling from 2.0 million in 2011; 5.9 million downloaded a newspaper app, up from 3.6 million in 2011. Affluents reported using the Internet an average of 37.4 hours weekly, up 14 percent from 2011, with the largest growth seen in sites related to social media, entertainment and shopping.
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