Ads Offset State’s Printing Costs for Forms
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Revenue generated by the advertisements will offset Imagitas’ costs to print the notices and the state also is to get a share of the revenues generated by motorists responding to the ads. According to the department’s director, strict guidelines have been put in place for the ads and there will be a clear statement on the renewal notices that the advertisers are helping defray the costs of government, but are not endorsed by the state.
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