A JDF Success Story — Waldman
In fact, Novak says it will not be long before large plasma screens around the plant automatically show scheduling. Furthermore, he adds Williamson could eventually begin taking PDF/JDF files from customers. Clients can easily make JDF files using Adobe Acrobat 7 Pro, and from InDesign using the Adobe Creative Suite 2. This is significant; it not only automates the process from the customer’s desktop, but leads to solution selling where the printer becomes a partner with their customer instead of just a vendor.
Solution selling was discussed as a real benefit of JDF by several printers at Adobe’s recent Momentum in Print conference in San Francisco. Participants felt that JDF helped automate their plants, enabling them to be more competitive and more profitable.
I have been familiar with
Williamson for many years and have witnessed their phenomenal growth. My bet is that the addition of JDF is going to really help them accelerate an already solid growth pattern.
About the Author
Harry Waldman is a consultant and has been in the printing industry for 30 years. As a former company owner, he was well-known for implementing cutting-edge technologies. Waldman is also an author. His book, Computer Color Graphics, published by GATF Press, enables readers to learn today’s graphic software quickly by teaching the essential concepts. He can be reached by e-mail at firstname.lastname@example.org.