2025 Fast-Track Firm: PostcardMania

By Toni McQuilken

The “Fast-Track” company profiles provide insight on why some companies on the Printing Impressions annual list of the largest printing companies in the U.S. and Canada have performed so well. We spoke with them to find out how they view their companies and the printing industry in general moving forward.

The businesses recognized as this year’s fast-track firms attribute their successes to a variety of factors, including new technology, innovative strategies, and strategic investments.

Read below why Printing Impressions recognized PostcardMania as a Fast-Track Firm.

PostcardMania | Clearwater, Florida

Most Recent Fiscal Year Sales: $119.1 million
Previous Fiscal Year Sales: $104.6 million
Percentage Change: 14%

PostcardMania founder and CEO Joy Gendusa stands atop the company’s Konica Minolta AccurioJet KM-1e. | Credit: PostcardMania

Not many still think of direct mail as a driving force in today’s challenging markets, but that’s exactly where PostcardMania has continued to focus — and it has continued to see impressive growth in revenue. Driving that growth, says company founder and CEO Joy Gendusa, is direct mail.

“Our direct mail automation and partnerships division, PCM Integrations, grew revenue 55% in 2024 to reach a new all-time high,” she notes. “This is the division that delivers trigger-based mailings through our API [Application Programming Interface] or on-demand mailings through branded storefronts. PCM Integrations is still growing as we continually launch new products and features to help marketers and business owners stand out from the competition and get the biggest bang for every marketing dollar spent.”

And all of that growth was organic, she says, making it all the more impressive that it was built solely on smart technology investments and a dedicated team. They also invest heavily into their marketing, “with over 18% of our revenue dedicated to our marketing budget, [ensuring] we always have the marketing momentum necessary to grow,” Gendusa says.

Direct mail has changed rapidly in the past few years, and Gendusa believes it’s her company’s commitment to staying on top of — and ahead of — those trends that have allowed them to be so successful in the space. While traditional direct mail relied heavily on building awareness at the top of the sales funnel, sending out thousands — or hundreds of thousands — of pieces to do so, today’s direct mail is a far more personal, nuanced market. It features shorter runs, more targeted campaigns, and a mindset that is more fluid and responsive than campaigns of the past.

“And that’s good for everyone,” Gendusa says. “For businesses and marketers, it means more efficient ways to spend your marketing budget with targeted, individual-level reach at any point in the funnel, and that means better returns and higher ROIs. For prospects and customers, it creates a highly personalized experience, which most people (around 80%) expect from businesses today.”

Because of that shift, the investments PostcardMania has made primarily revolve around building up the company’s PCM Integrations division with its API, as well as heavily focusing on automation.

“Our biggest priority when it comes to competing in this space is making sure we’re offering cutting-edge direct mail technology in a way that’s drag-and-drop easy so anyone can easily execute high-level marketing automations without any programming experience,” she explains.

Further, she stresses that automation isn’t something that’s going away anytime soon; it’s not just a passing fad in the direct mail space, but a “formidable marketing strategy that will be around for a long time,” she says. It has taken PostcardMania years to build up its automation systems to where they are today, and she sees other printers embracing that same journey more and more. In the meantime, other printers are sending complicated direct mail campaigns that simply can’t be produced without robust automation to PostcardMania to handle for them.

“For example, one printer uses us to trigger e-retailer promo code postcards to online shoppers, and another triggers cards to customers thanking them for their orders and offering a promo code for another product that’s an upsell,” Gendusa notes. “It’s a win for everyone: The business is delivering personalized touchpoints to increase returns and revenue, and the printer still makes a profit on delivering the job and gets to keep their client’s work without them having to go work with other vendors. Because of our robust technology and flexible fulfillment capabilities, we often serve as the silent engine powering direct mail for companies that lack these specialized services.”

Looking ahead, Gendusa plans to continue doing what is working well for the company: focusing on direct mail automation and making smart investments to ensure its solutions are innovative and capable of handling whatever campaigns are thrown at them.

In the end, Gendusa says everyone benefits. “If there’s one thing I want people to know about PostcardMania, it’s that we are all about independent businesses. We live and breathe their success,” she says. “I truly believe entrepreneurs are the backbone and lifeblood of the American economy. When independent businesses do well, that means more jobs, more money, more opportunity, and more investment right in our own communities — we all win.”