2010 PODi Best Practices Award Winners Announced; to be Presented at AppForum
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A decline in donations triggered the GSACPC’s Support the Sash. campaign to engage alumni and develop a network of new donors. Their solution, integrating digital print, personalized URLs, email, social media, and telesales, also employed a relevant segmentation strategy. They achieved a total response rate of 8.2%, strengthened relationships and grew their database for future campaigns. They also managed to increase the size of their average donation.
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